Who we are
A marketing agency organised around the launch moment
Launch Narrative was founded on a simple observation: most agencies optimise for ongoing activity, but the highest-stakes marketing decisions happen in compressed windows — product releases, market entry, rebrands. We built an organisation to serve those moments with discipline.
Based in Marina One, working across APAC
Our studio sits at 5 Straits View, #23-01 Marina One East Tower — a deliberate choice. Singapore concentrates the regional headquarters of brands we serve, and the city’s mix of regulatory clarity and multicultural audiences makes it an effective base for narrative testing before wider deployment.
Launch Narrative Pte. Ltd. (UEN 202331785K) operates as a boutique agency with senior practitioners on every account. We do not hand client relationships to junior staff after the pitch. Strategists, copywriters, and creative directors who shape your positioning remain involved through launch day and debrief.
We work with founders, CMOs, and product marketing leads who value direct communication over agency theatre. If you prefer dashboards full of vanity metrics and weekly status calls that repeat the same slide, we are likely not your team. If you want a documented narrative your organisation can execute with confidence, we should talk.
Principles we do not compromise
- Positioning before production. No asset is produced until the message hierarchy is approved. Rush requests that skip strategy are declined.
- Evidence over enthusiasm. We test assumptions with audience research, competitive scans, and channel data — not internal preference.
- Transferable outputs. Your team owns the dossier. We design for handover, not dependency.
- Honest scope. We tell you when a timeline is unrealistic, when a channel is wrong for your audience, or when we are not the right agency for your brief.
- Singapore English throughout. Copy, contracts, and correspondence use standard Singapore spelling and tone — organisation, centre, colour, optimise.
The team
Small by design
Launch Narrative maintains a core team of strategists, senior copywriters, creative directors, and project leads — supplemented by trusted specialists in photography, motion, media buying, and regional PR when engagements require it. This structure keeps senior attention on your account without the overhead of a large generalist agency.
We take on a limited number of concurrent launch projects to protect quality. Retainer clients receive priority scheduling for advisory sessions and quarterly narrative reviews. If our capacity is full, we will say so and, where possible, recommend an alternative provider rather than accept work we cannot serve properly.
Plan your launch