Selected dossiers

Work that holds up after launch day

These projects represent the range of engagements we take on — from first-market entry to narrative refresh for established brands. Client names are anonymised where confidentiality agreements apply.

Client workshop with whiteboards showing launch timeline and message pillars

Fintech · Singapore entry

Cross-border payments platform

A B2B payments startup needed to distinguish itself from incumbent banks without triggering regulatory overstatement. We developed a message hierarchy centred on settlement speed and compliance transparency, then orchestrated a LinkedIn-led awareness campaign paired with founder-authored thought leadership. Trial sign-ups from targeted finance roles increased during the eight-week launch window. Results varied by segment and are not guaranteed for future engagements.

Launch day operations desk with monitors showing campaign dashboards

Consumer health · Regional

Telehealth subscription service

Entering three APAC markets simultaneously required one core narrative with localised proof points. We produced a message map, channel plan, and creative specifications that regional teams executed with minimal revision cycles. Paid search and social operated under a unified headline system; local PR teams received pre-approved talking points. The engagement reduced time-to-first-campaign from eleven weeks to six across two markets.

B2B SaaS · Narrative refresh

Workflow automation platform

An established SaaS vendor had outgrown its original positioning. Sales cycles lengthened because prospects could not articulate the difference from competitors. Launch Narrative conducted customer interviews, rebuilt the message architecture, and delivered new homepage copy, sales deck narrative, and ad variants. The refresh did not change the product — it changed how the product was understood in the first thirty seconds of contact.

Hospitality · Property launch

Boutique hotel group opening

A new property opening in the CBD required a launch story that appealed to business travellers and staycation audiences without splitting the brand voice. We crafted a dual-audience narrative framework, directed photography briefs, and planned an owned-content sequence leading up to opening week. Direct booking inquiries rose during the pre-opening campaign period, though seasonal demand also contributed.

Our approach to case studies

We report context, not just numbers

Marketing outcomes depend on budget, timing, product-market fit, and execution quality beyond our scope. When we share results, we include the constraints — audience size, channel mix, competitive activity — so prospective clients can judge relevance honestly. We do not publish inflated metrics or imply that one campaign formula applies universally.

If you would like to discuss a project with similar characteristics to those above, contact our team with your timeline and objectives. We will tell you plainly whether we are the right fit.

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